What Formats Can You Upload to Facebook

Videos have go the most popular content pieces you can use for your social media channels. This comes as no surprise since 88% of marketers study that their videos result in a positive ROI .

With this in mind, deciding which content type you should utilise for any kind of campaign, product promotion, or audience date is easy. Videos will undoubtedly boost your website or social media traffic faster than any other marketing method.

Sharing videos with your Facebook audience is the wisest option if y'all're looking for increased appointment on the platform. Posting raw, unedited footage won't cut the mustard, though—y'all need to create fantabulous quality videos that marshal with your audition'southward interests. With the help on an intuitive online video editor like InVideo, you can edit your footage or create new content is less than v minutes!

To capture the viewer's attention you should also take notes on which video formats perform the best on Facebook. Although the platform allows for plenty of them, it doesn't mean that all of the formats will piece of work just as effectively.

That being said, what is the all-time video format for Facebook anyhow? Before we become to the lesser of this, let's see which options y'all have to begin with.

Source: Pixabay

What Video Format Does Facebook Use?

Facebook is known for supporting plenty of video formats, which makes the platform versatile. You can upload videos of any format you can imagine—there are thirty of them in total.

Let'southward accept a look at all of the supported ones:

What Video Format Does Facebook Support?
wmv vob ts tod qt ogv ogm nsv mts mpg	mpeg4 mpeg mpe mp4 mov mod mkv m4v m2ts gif	flv f4v dv divx dat avi asf 3gpp 3gp 3g2

You proper noun information technology—Facebook has it. When yous upload a video, the social media platform itself will tell you that not all of the formats will be as high-quality as you'd wait them to.

That being said, let'due south see which Facebook video formats are the about reliable in terms of quality and loading speed.

The All-time Facebook Video Format

More often than not speaking, Facebook suggests that you use either the MOV or MP4 video format.

This recommendation is broad, though—what you should pay more attending to is what your campaign revolves around. Dissimilar campaigns should use unlike specs, sizes, and attribute ratios for Facebook videos.

Depending on what you're looking to create, the generalized viewpoint won't utilize.

If you lot want more in-depth data on what kind of formatting your video should become through, take a await at each video type that is supported on Facebook:

1. Instant Experience video
2. Collection cover video
3. Carousel video ads
4. Facebook Messenger video ads
5. In-stream video ads
6. 360 video
7. Feed video

Instant Experience Video

If your campaign revolves around Facebook Instant Feel videos, you need to ensure the post-obit specs:

Format	Max Frame Rate	Max Length	Max File Size	Video Size
MOV or MP4	30fps	120 seconds	4GB	1200×628 px

As far as the minimum size for a landscape video goes, y'all should keep information technology at 720 by 379 pixels. If you lot're curious nigh the minimum size for a foursquare video, the requirement stands at 720 past 720 pixels.

Drove Cover Video

If y'all want to create a Collection comprehend video for your campaign, pay attention to the following:

Format	Max Frame Rate	Aspect Ratios	Max File Size	Video Size
MOV or MP4	30fps	16:ix or ane:1	4GB	1200×675 px

Minimum size and maximum length are non disclosed on Facebook, but you should attempt to go along them within the 'acceptable range. Don't go besides pocket-sized in terms of size and effort to keep your video betwixt twenty and 90 seconds long.

Following common sense, you should know that people don't accept a long attending span, so the more than concise and to-the-point your video is, the better the results will be.

Carousel Video Ads

Carousels have become extensively popular considering they deliver curtailed and valuable information to the viewer. If you opt for this excellent content piece, you should ensure the following specs:

Format	Max Frame Rate	Max Length	Max File Size	Video Size
MOV or MP4	30fps	240 minutes	4GB	1080×1080 px

Facebook Messenger Video Ads

If you want to send ads to your target audition via Facebook Messenger, here'due south what you lot should know about the specs:

Aspect Ratios	Max Frame Charge per unit	Max Length	Max File Size	Min Video Size
ane.91:i or xvi:9	30fps	15 seconds	4GB	500 px

Facebook advises you to upload videos with a super high resolution without going past the ratio and file size limits.

In-Stream Video Ads

As far as Facebook's in-stream ads are concerned, the platform advises that you should upload the highest-resolution video possible without any alphabetic character or colonnade boxing. This fashion, you won't come across any issues and will provide your viewers with an first-class user experience.

Take a look at the supported specs for in-stream video ads:

Format	Max Frame Rate	Max Length	Max File Size	Video Size
MOV or MP4	30fps	240 minutes	4GB	1080×1080 px

Pro-tip: With an online video editor like InVideo, yous can create well-baked videos in full HD

360 Video

If you want to share a 360-caste video on Facebook, you should pay attention to the post-obit specs:

Format	Frame Charge per unit	Max Length	Max File Size	Max Video Size
MOV or MP4	30fps	thirty minutes	10GB	5120×2560 px

If you upload a file that'southward significantly larger than the recommended size, it will accept a lot longer to process the 360 videos. The same applies to videos that exceed the optimal length.

Feed Video

Regular Facebook feed videos aren't that demanding when it comes to specs, though that doesn't mean yous shouldn't follow some general guidelines for optimal results. Check out the general recommendations:

Format	Frame Rate	Max Length	Min Width	Aspect Ratios
MOV or MP4	30fps	240 minutes	120 px	xvi:9 and 9:16

Why Practice Video Formats for Facebook Affair?

Later looking at the whole list of 30 different formats that Facebook supports, yous may enquire yourself— why does it affair which one I employ?   The respond is that it's all about the balance between the size and the quality of your video.

MP4 is the best video format for Facebook because the compression doesn't accept much of an effect on the video itself. In other words, the quality doesn't endure as a result of the changes that the content slice undergoes.

Another huge reward of MP4 is that it's playable on any video-streaming platform you tin imagine. At that place's no need for you to catechumen your video more than than in one case—if the starting format isn't MP4—to be able to upload it to whatever web video platform.

Since information technology's in your best interest to take your video ads succeed on Facebook, using the right format isn't enough. Video content, in full general, takes a lot of time and endeavor before it's tweaked to perfection. Most people dread editing their videos because the process is often frowned upon. Considering how complex video editing software tin be, it isn't surprising.

There are enough of tools that tin can help you create engaging video content pieces, yet most of them aren't easy to master. This is partially the reason behind the founding of InVideo— we wanted to create a platform that is beginner-friendly and allows you to create videos in less than ten minutes.

If you desire to brand the about of your Facebook video ads, boost your ROI, engage your audience, or have a loftier view count, you should check out our Facebook Video Ad Maker and our guide on how to make a video .

Making a Facebook Video Ad With InVideo

Creating a Facebook video ad using InVideo is going to be the easiest advert-making experience you've ever had. The procedure is equally simple as information technology gets, and it won't take you more than ten minutes to figure everything out and have a finished product.

To make a compelling Facebook video advert using our award-winning platform, all you need to do is:

1. Log in to InVideo
2. Click on Quick Videos
3. Choose a template from our massive library
4. Add your text and visuals
5. Add together some effects to make your video stand out
6. Export and download your Facebook video ad

The whole process is as piece of cake as it gets—you don't need to have any editing cognition to create the nigh compelling and centre-catching Facebook ad. Our platform is highly intuitive, allowing you to make professional person-looking videos with minimal endeavor.

Although the chances that y'all'll discover our platform difficult to employ are nearly non-existent, y'all might want to know how to use InVideo'southward Facebook Advertizing Maker to its fullest potential. If you want to utilize all of its capabilities, you tin can cheque out our wide assortment of tutorials that will help you learn everything about the platform in the blink of an heart.

To make your Facebook video ads stand out from the rest, you should also utilise our Facebook Ad Template .

Creating a Facebook Video Ad With Our Facebook Advertising Template

The bulk of Facebook ads expect the aforementioned—they tend to be overly flashy, desperately trying to capture the viewer's attention using the wrong strategy. They practice nothing but get us all annoyed, which is counter-productive, considering that the people who make them desire to achieve the opposite.

At that place is no better mode of sparking your target audience'south interest than with a stunning, professional-looking video ad. Nosotros've spent years researching everything there is to know about videos, and at that place's no doubt that good-looking and well-thought-out ones convert the most.

InVideo Marketing Templates

Backed past AI, InVideo'south flexible and customizable Facebook advert templates are the perfect solution to increased engagement on your folio. You lot can choose from a wide range of colors, images, and text styles to create a highly converting ad that will stand out in the sea of overly aggressive ones.

The best part about our Facebook Advert Template is that it's super piece of cake to use. To utilize this feature and make a height-notch ad that volition boost your click-through rates, you just need to:

1. Log in to InVideo
2. Go to Quick Videos
3. Click on Facebook ad templates
   
   
4. Add your visuals or select them from our library of thousands of media files
5. Tailor the template to your needs
6. Export and download the video

Dissimilar Types of Videos You lot Can Create With InVideo

InVideo offers you iii different means you tin can create videos from within the platform:

1. Pre-made templates
2. Text-to-video
3. Blank template

InVideo Marketing Templates

Pre-Made Templates

If y'all don't want to fuss with creating and editing a video from scratch, you can use one of our pre-made templates. Our library has over 2,5000 of them to cull from—all you need to do is pick the one that aligns with your concern needs.

Text-To-Video

Our text-to-video feature allows you to upload your files later choosing the perfect template. You can upload any of the post-obit:

• Script
• Website URL
• Media files—MP4, MOV, JPG, PNG, and GIF

The only limitation is that the files should be up to 20MB in size so that they can load properly and work synchronously with the video you create.

Blank Template

If you opt for the blank template option, you volition get to be in charge of each step of the process. Create your own template, add whichever elements you like, edit the video, and upload it to your social media profiles to boost audition engagement effortlessly!

How To Create a Facebook Video With InVideo

Since our platform is versatile, y'all have plenty of options when it comes to InVideo'south Facebook advertizement templates. Y'all will find specific ones for several types of Facebook videos. This includes:

• Story
• Newsfeed
• Carousel ad

Equally soon as y'all choose what kind of Facebook video you lot desire to utilize, you volition meet an assortment of different templates that were specifically made for the video type.

One time you select the template you like the most, we will show you a preview of it and let you choice whether you want your video to be wide, square, or vertical. This is what the page will look like:

InVideo Marketing Templates

If you want to proceed with the template you lot initially selected, click on Use this template to brainstorm the editing process.

The first step is to upload your company logo. Note that you won't be asked to practice this if yous don't select the logo-oriented templates.

One time y'all're done with that, you will enter the editor.

Inside the InVideo Video Editor

As you can come across, the InVideo video editor comes with plenty of options, allowing you to customize just almost any aspect of your Facebook video. On the left side of your screen, yous tin come across several different categories:

• Music
• Media
• Text
• Stickers
• Furnishings
• Shapes
• Enhancers
• Uploads

If you don't want to choose from our media library, you will be given the choice to upload your own music and media. Nonetheless, we advise yous to scroll through our file collection that contains some of the virtually beautifully designed images and splendid music that goes hand in hand with your video style.

To add whatsoever of the elements to your video, you need to click and align them with your video'southward message—it's as easy every bit that. At that place isn't a single process that is more complex than this, and so you lot don't need to worry about spending hours learning how to use the platform.

The Benefits of Using InVideo for Your Facebook Videos

One of the biggest advantages of using InVideo for the creation of your videos—whether they're Facebook, LinkedIn , Instagram , or whatsoever other ones—is that they are incredibly piece of cake to make.

If at whatsoever point y'all struggle to find some option or tin't effigy out how to do something in our editor, you lot can rely on whatever of our tutorials to educate y'all.

Our client support is ready and bachelor 24/7—and this isn't your typical, not-responsive 24/7 kind of support. No matter what you need, day or night, our team will provide you with the most helpful answer they can observe.

Some other one of InVideo'south greatest benefits is that information technology's deject-based, meaning that information technology will work seamlessly in whatsoever web browser. You don't need to waste material your time or energy on the platform'due south inability to work on iOS or Windows—InVideo works for everyone.

The user-friendliness, ease of use, and excellent customer back up InVideo provide come up at a price of only $10 a month. For full, unlimited access to all of our platform'due south features, the pricing stands at $30 a month.

Other InVideo Editors and Templates You Need To Check Out

Nosotros offer enough of options in terms of video editing—bank check them out:

• Ad maker
• Promo video maker
• Instagram video editor
• Marketing templates
• Wedding invitation template

Sign upwards as early every bit today to create the most compelling Facebook video ads that convert!

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Source: https://invideo.io/blog/best-video-format-for-facebook/